Thursday, January 17, 2008

Ads. to Toil, Sweat and Tears

How many of you have seen the new HDFC Pension Plan ad; the one in which this gent comes home and hopes that his wife has not forgotten how to sweep and swab," get rid> of that house help"; and that he will happily eat what she makes, "just get rid of the cook".
And then comes the punch line: all this is in aid of a little trip to Singapore, which makes Wifey all dew-eyed.

Now my guess is that only a Man could have written this advertisement.
Tell me, how many plus 50 women (after all, if he is retiring, even she must be that much), staring arthritis, osteoporosis, diabetes and/or BP in the face, would go dewy eyed at the prospect of a return to back ache and elbow grease? In the cause of a week in Singapore?
Did this guy even ask his wife if she was willing to the exchange? A week in Singapore against two odd decades of sweeping, swabbing and kitchen chores?
And what does HDFC pensions have to do with this little dirty deal?
After all it is the wife who is going to pay for the Singapore trip, in daily installments of toil and sweat? And tears too perhaps?
Here’s a brand new festival conjured up by the marketing geeks, the great Retirement Festival, with pension plans and retirement funds and health schemes etc etc etc. ; paid for in the coin of toil, sweat and tears, perhaps?

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