Amul is first off the block again. Barely had the finance minister made his announcements and Amul announced a price hike for milk and its other products, to give the farmer their dues in anticipation of price hikes in other inputs.
Now there are many of us who want to include our rural countrymen in India's march forward, but at the cost of the daily cup of milk for our own kids? the way Amul has been raising prices at the drop of the hat, the cost has shot to almost double and finding place in monthly budgets of the ordinary, aam aadmi is difficult.
It's either cutbacks on milk or other essentials. Or choices between who should have milk, kids, mothers or senior citizens? or back to the dudhwala and his watered down milk? Doesn't Amul, in any case, "take the shakti out of the milk?"
A friend had sent me an email which I had flipped at that time. Now I wonder why I didn't pay more attention. In an internation survey of breast cancer, it was found that Chinese women have the lowest fatalities. The cause was pinned down to the near absence of milk and milk products from their diet.
With Amul on an eternal rampage, should we start following that example?
In any case, Amul long ago put the farmers' cooperative image on the backburner to give the front burners to political bargaining like any respectable profiteering MNC.